Woman in black athletic outfit doing a fitness pose against a white background.
eliza shirazi kick it virtual classes

Meet The Founder

Hi! I’m Eliza

What started as a single class has grown into a music-driven workout experience and community designed to help you feel stronger, more confident, and more like yourself again. Through virtual classes, in-person events, and instructor trainings, Kick It has become a space people come back to—not just for the workout, but for how it makes them feel.

Kick It didn’t start as a business plan.
It started as something I needed.

kick it by eliza dance classes.

Growing up, dance was everything to me. It was my outlet, my creative expression, and the way I felt most connected to myself and others. When I got to college and didn’t make the dance team, I felt like I lost that part of me: the movement, the energy, the sense of belonging.

It wasn’t until I found group fitness that something clicked again. There was music. There was energy. There were people showing up together. And for the first time, fitness didn’t feel like a chore. It felt like something I wanted to be part of.

As I got deeper into the fitness industry, I started to see a gap. So much of fitness was rooted in pressure—punishment, extremes, and the idea that you had to push yourself to the limit to see results.

That never felt right to me.

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I knew there was another way to approach it, one that still built strength, but also created confidence, connection, and something people could actually sustain.

So I started teaching.

That one class quickly turned into something more. People kept coming back—not just for the workout, but for how it made them feel. Over time, that feeling grew into a community, better known as the Fempire®. 

FULL CIRCLE MOMENT

FULL CIRCLE MOMENT

That same feeling I found through movement—the energy, the connection, the sense of coming back to yourself—is what Kick It is built on today.

It’s grown into a feel-good fitness home where people from all different backgrounds come together to move, release, and build real strength, both physically and mentally. Whether you’re taking a class from your living room or stepping into one in person, the experience is designed to meet you where you are and give you something you can return to, again and again.

Because it’s never been just about the workout.

It’s about feeling stronger in your life, more confident in who you are, and connected to something bigger than yourself.

JUST FOR FUN

JUST FOR FUN

Eliza Shirazi Kick It By Eliza

What’s Not In My Bio

AS SEEN IN

Voted Best Virtual Workout

By Boston Business Women

Hear From The

Fempire®

GET MOVING

GET MOVING

However you found your way here, there’s a place for you.

Kick It is built to meet you there.

  • Join The Membership

    Join The Membership

    Your feel-good fitness home—live and on-demand classes you can take anywhere.

  • Instructor Certification

    Get Certified

    Become a Kick It instructor and learn how to lead powerful, music-driven classes with confidence.

  • Partnerships + Corporate Wellness

    Partnerships + Corporate Wellness

    From brand activations to team workouts, bring Kick It to your company, event, or community.